Hövding

For stylish and safe biking

Challenge

How do you design a product in need of two contradictory features in perfect balance? The challenge was to create a cover collection for Hövding’s newest helmet model Hövding 2.0, while integrating more traffic safety qualities in the design mostly focusing on visibility, yet achieve a discreet design to fulfill the user needs of an elegant accessory.

Approach

By researching the latest but timeless fashion trends and talking to users, we created different models appealing different personas, all with a strong connection to the Hövding brand and personality.

Result

Two different design solutions, each with two models. The first design solution is for the modest users, including the models ‘Copenhagen’ and ‘Ferrera’. The second design solution is for a bolder audience including the models ‘Amsterdam’ and ‘Berlin’. A refined packaging concept for the second generation of invisible helmets was also created, where the expressive packaging reflected the product both in brand and visibility.


hövding zenit design
Left from the top: Amsterdam, Berlin. Left from the bottom: Copenhagen, Ferrara

Safe n' stylish

The Hövding airbag helmet is known for being a stylish alternative to a regular bicycle helmet and is classified the safest protective headgear in the world for cyclists. We created two design solutions, each including two models, all inspired by rich bike cultural European cities. The first design solution including ‘Copenhagen’ and ‘Ferrera’ is made for users that wants their helmet discreet and soft. The discretion is especially implemented in the reflex pattern placement, that is visible and increases road safety at nightfall, yet barely noticeable in daylight. By hiding the helmet electronics under an elegant fold, a smooth scarf-inspired look is achieved. 

The second design solution including ‘Amsterdam’ and ‘Berlin’, is based on the idea to simplify and minimise material use. The helmet electronics is partly showing through the cover and by lifting the reflex tape one can easily access the usb outlet when charging. 

The later mentioned two models are the more expressive and bolder alternatives. Amsterdam has a customised printed pattern that fades from white to black, and the helmet is visually discreet from a front view while more prominent from a rear view. ‘Berlin’ is the most sporty and least discreet cover. The entire shell reflects in the dark and a large text inside saying ‘Airbag’, truly reinforces the message to a cocky maximum. 


hövding zenit design

A cover-cover

Packaging is an important value carrier for the consumer’s overall experience of a product. For the company, it is an identity piece crucial for reliable deliveries, logistics and product quality. Frequently, packaging design involves specific customised solutions with complex requirements. That’s where our experienced packaging design experts come in as great assets.  

We helped Hövding to refine a packaging concept for the second generation of invisible bicycle helmets. The playful yet modern packaging consists of a black wedge shaped box, which together with the yellow see-through cube made it to stores around Europe and Japan.

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Want to know more?
Get in touch with:
Carl Forslund
Creative Director | Founder
+46 704 20 77 31
Want to know more?
Get in touch with:
Carl Forslund
Creative Director | Founder
+46 704 20 77 31
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