ZENIT DESIGN
SÖDRA PROMENADEN 9
SE-
211 29 MALMÖ

SWEDEN

Design stories

EXPERIENCE DESIGN PART 2

For us, being a strategic design agency means that we are your design partner. Wherever you are in your process, we will help you. As consultants we develop strategies and solutions that not only works, but also are desirable. We create design solutions that will be remembered.

 

At Zenit Design we daily use design methodology to understand customers needs, gain insights and to create concepts. Concepts that will create beautiful products, well functional systems and desirable services. We use it to create experiences.

 

 

THIS IS HOW YOU DESIGN AN EXPERIENCE 

If you want to create a desirable experience, what should you consider? We put together a list of what you can do to understand, deliver and design experiences:

 

  • Intentions. Why and what are your goal with the experience? Analyze why it feels good or bad. Go to yourself. You know and can tell which moments are the good ones and which are the bad.
     

  • Emotions. Film and events are the moments, or mediums, where you will get the most reaction from your participants. This is because these mediums have real life emotions and visual expressions. We are hard to unwire, we are social beings, and need meetings in order to really react.
     

  • Passion! Engage in subjects, that is necessary to succeed. Passion, passion, passion.
     

  • Tell the rules. By clarifying expectations, goals and engagement for your participants, everyone are on the same page during the event, workshop or meeting.
     

  • Experience design comes from interaction design. It's like an analog interaction design, where your focus is on the participant. Experience design and interaction design are about the human. What does the participant need to feel or know, to do what you want them to do? Don't just send info, do that with an e-mail. Instead be positive to all kinds of actions. Show which paths to take and what actions they can do to make a difference! Lead the way for them to do things themselves.
     

  • Analyze. What's the purpose of your experience? What is it supposed to give? Think of the participants journey, before, during and after using your design.

 

Do you need user insights to develop your product or service?
We can help you! Contact us here for more information.

 

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Design Trend: Desirable Experience 
Experience Design part 1   

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