So we design...

For some this means styling to make things attractive - often technology. Of course, your products and services should - and will - become very attractive, but the only way to make them sought after is to ensure that they also provide the best possible user experience. An experience that focuses not only on looks, but also on how it makes you feel, and how it co-exists and interacts with everything around us. You want to create an impact on your users, provide them with a desired behavioural experience that may be new to them, but feels truly familiar because it fits their needs so seamlessly. Call it a touch of magic if you like, but it's just a lot of hard work and years of experience. Experience that originated in 1994.

What we do

We apply our design mindset to organisations to help them achieve their goals for success. Whether this requires a product or service, or should best be experienced analog or digital, is not an outcome in itself for us, but just a logical consequence of the identified needs of the user. We help your organization to create an impact on your users to imagine a desirable future and then to make those imaginaries a reality.

The result of our work takes many different forms. To name a few:

How we do this

Our approach to this is rather simple. We start by understanding the challenges and dreams your users have today to get a clear picture of their needs. At the same time, we look at the other components that are needed to make a valuable solution possible. This could be for example your production process, regulations that impose conditions on the operations, or your financial boundaries to implement and maintain a change.

Once we have gotten under the skin of your users and we understand the relationship between the other stakeholders, we start thinking of solution opportunities. Where possible, we do this together with the end-user, the experts of the matter. We trigger them with questions and ideas to reveal latent solutions. Together with concepts, drawn from our own extensive areas of expertise, we guide the creative process towards a meaningful direction.

Now we know better what the user really needs and we know more in detail in which context the use takes place. We will now more actively involve those stakeholders in the design process who are responsible for making the conceived solution technically feasible and commercially viable. We will of course continue to face the end-user with our devised solutions as well, developing iteratively towards a high degree of maturity in our concepts.

Finally, we ensure compliance with all implementation requirements through a robust design system enabling a steady implementation.

Although each challenge roughly follows the above process, each challenge requires its own approach. This depends on many different aspects such as the width of the scope, the character of the organization, the desired level of innovation, the available resources, but also the knowledge acquired during the design process.

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Once we have gotten under the skin of your users and we understand the relationship between the other stakeholders, we start thinking of solution opportunities. Where possible, we do this together with the end-user, the experts of the matter. We trigger them with questions and ideas to reveal latent solutions. Together with concepts, drawn from our own extensive areas of expertise, we guide the creative process towards a meaningful direction.

Now we know better what the user really needs and we know more in detail in which context the use takes place. We will now more actively involve those stakeholders in the design process who are responsible for making the conceived solution technically feasible and commercially viable. We will of course continue to face the end-user with our devised solutions as well, developing iteratively towards a high degree of maturity in our concepts.

Finally, we ensure compliance with all implementation requirements through a robust design system enabling a steady implementation.

Although each challenge roughly follows the above process, each challenge requires its own approach. This depends on many different aspects such as the width of the scope, the character of the organization, the desired level of innovation, the available resources, but also the knowledge acquired during the design process.

We have experts

And what about the planet?

We all know that the demands to achieve a sustainable future have increased a lot, and we all know why. But do we know how to best make these demands actionable when it comes to our products and production methods? That’s where we can contribute with our passion for sustainable design. 

Our design can help you to maximize the use of your products by looking at the entire value chain. We help you choose the right materials and enable recycling by ensuring adequate separation of the components. We make it possible to upgrade the functionality of your products and optimize the conditions for an effective repair to extend their lifespan. We will also help you act on a higher plan; to shift the business focus from selling products towards selling the output of these products to achieve a more sustainable consumption, which may require services in and digitization of your business offering.

We can help you on your journey to a more sustainable and circular offer. Ultimately, it's all about using our resources more effectively and responsibly. Caring for the planet is caring for our self and our community.