PFAFF's new Creative Icon was launched at yearly convent. Mårten Rittfeldt, co founder and Creative Director at Zenit Design, did a talk for the launch of the so called “best machine in the world” – PFAFF’s latest collaboration with Zenit, the sewing machine creative Icon.
PFAFF's yearly convent was this time organized in Las Vegas for over 700 resellers. The launch of their latest sewing machine PFAFF creative icon, and the fact that the company have been around for 155 years were the highlights of the event.
Mårten together with PFAFF staff members Bob Carlson and Rasmus Stenbacken, was there to talk about the design perspective of their best machine so far. With a 360 degree design Creative Icon is made to look fantastic from every angle, and also give the user maximal function during all times.
Watch a clip from the convention here