Graphic design trends are unlike an outfit much more difficult to change and alter. Imagine your favourite yoghurt box changing packaging every month. That would create unnecessary wasted time at the grocery store. Websites and other digital platforms are more likely to be updated than packaging, but still, not that often. The reason stands - familiarity creates less confusion.
The noticeable graphic design trends for 2020 is actually quite similar to the previous ones in 2019 and even 2018. When it comes to packaging, sustainability is once again amongst the biggest customer demands. Take a colourful break and check out the seven biggest Graphic design trends for 2020.
Through millions of years of evolution humans have become hardwired to detect movement in our visual field. We can’t help but direct our attention to that thing that just moved in front of us. This behaviour can be used to grab the attention of viewers who might otherwise have glanced past your message. Motion can also be used to tell stories and invoke all kinds of emotions.
The tools for creating computer generated imagery (CGI) are becoming more powerful and easier to use and the resulting images are something we are going to see more of in 2020.By juxtaposing the high level of material realism that these softwares allow with surreal and seemingly impossible compositions you can end up with awe-inspiring images that are sure to grab one’s attention.
Gone are the days when colours had to harmonise and match. At Least if you want to cut through the landscape of visual noise that you are competing in today. Going for colour clash instead of harmony is a trend that is bound to continue in 2020. Not only does the unexpected colour combinations stick out, they can also infuse your message with a sense of vibrancy and energy.
By obscuring parts of the image or leaving gaps in the information you can trigger the viewer’s curiosity and in this way grab their attention. This effect can be achieved in many ways but one of the more visually interesting and versatile ways in 2020 is by using blur and opacity. Since the line between curiosity and frustration can be quite thin one has to pay close attention to how much of the message that is obscured when applying this effect.
Sans-serif typefaces, photos and oceans of white space rendered on a grid. Although the modernist movement and style is nothing new, it still looks like it. It is a style can be used to convey a feeling of order, elegance and transparency which are timeless qualities that are sure to still be relevant in 2020.
Sustainability is a hot-topic today and hopefully it’s not just a trend but something that
will continue long into the future. Many brands are leaning on this trend to differentiate themselves and gain loyal customers. To visually convey their eco-friendliness the choice of colours, typefaces, textures and packaging (or lack thereof) are essential to how effectively the message is communicated. Rough textures, hand written or stamped typefaces, pale colours and natural-looking materials can all be used to communicate sustainability.
Retro styles are always relevant but the specific era we are nostalgic about changes all the time. In 2020 fresh inspiration can be collected from the mid 90’s to the early 00’s. It’s a style that is spearheaded by celebrities such as Billie Eilish and that seems to resonate Generation Z teenagers.