A smarter way to map costumer journeys

We are always open to new tools and methods to work with, to be as updated and sufficient as possible. With that said, we are now in partnership with Custellence - a journey mapping tool designed for Customer Experience professionals.

The tool makes it easier for designers such as ourselves, to visualize and organize user insights, ideas and solutions. To map and document the processes in our different projects are crucial, especially in Service Design. There are many different ways to do this, and we have found our favorite way.

In Custellence you can create professional looking and engaging journey maps by uploading images and use graphs the way you want. By choosing from a large set of customized icons and deciding the length of the lanes, you can create a personal built map, perfect designed for the case you are working on.

Custellence supports us in an effective way to give our clients powerful perspectives. The possibility to easily zoom in and out to get different views is outstanding and really facilitates our work with customer experience.
- Johanna Wretling Stadler, COO


Louisa Szücs Johansson, Service Designer, working in Custellence

We are experts in mapping experiences and are happy to share our knowledge with you. If you seek inspiration and have an ambition to enhance your skills in this area, feel free to contact one of our wise designers Rolf Van De Boel to set up a meeting or workshop.

Take a closer look at the mapping tool features here

Want to know more?
Get in touch with:
Louisa Szücs Johansson
Senior Service Designer
+46 733 82 97 86
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