Who will get the best healthcare in our digitized future?

What can we do to keep up in a forever changing business? At Zenit Design, our holistic approach to the business leaves us with a desire and responsibility to be up to speed in many areas, whether it's sustainability, digitalization, human behaviours or medical devices.

From our 27 years of experience, we know that the optimal way to collect knowledge is to talk to the leading experts in the matter. So, every month we invite different experts from various businesses to talk about their current adventures. We invite people not to lecture, but to open up a dialogue. This is where our guests are a huge asset to achieve an invaluable discussion, sharing and contributing with their personal experiences and thoughts across business borders.

This March, we invited Sören Meelby, who is currently working as Business & Innovation Director at Ramsay Générale de Santé, in Sweden known as Capio, that is a leading, pan-European healthcare provider, to talk about innovation and trends in the healthcare industry. Sören shared his insight into why the healthcare industry has to be digitized and his concerns regarding today's developments and transformations in healthcare. Can we, as future patients, be assured that we will be able to receive available and secure healthcare tailored to my specific situation?

We can sum it up to achieve sustainable healthcare; the industry development must focus on customer and patient journeys and their full experiences. Data needs to be interoperable transparent, and health care providers need to embrace their workforce as there will be a substantial lack of professional healthcare workers.

Who will get the best care in our digitized future?

A common fear, and maybe the biggest one, amongst future patients, is to conserve privacy. If everything will be digital and accessible, am I going to be exposed?

It's essential to look at the bigger picture. Why is the healthcare provider actually collecting data? The answer can be put in a simple way; all data is used to simplify future issues by helping to identify what kind of care, medicine or treatment a patient needs.  

Collecting data can enable the best possible care, and Sören explains it would be in the patient's interest to share their data with the healthcare system and its workers. He talked about two different types of people to consider when talking about data collecting and digital services usage. Type A is open to sharing data and someone who can afford and buys the extra services because they care about their health. This category understands the importance of sharing data and how it serves to access better care. Type B are people who're not showing that much interest in their health, whether it's keeping track of one's medical history, exercising or food habits. Ultimately the person sharing most data and shows interest in their health will gain better healthcare and vice versa.

Another fear is the one concerning the natural relationship between doctor and patient. All examinations cannot be executed through a video call or chat; that is true. However, the ones that can - let's digitize them and, as a positive consequence, leave more time and space for the ones that can't, which has been evidently shown during the ongoing pandemic.

How far along are we?

To put in perspective where Sweden is in the process, we have to compare ourselves to the forefront companies and solutions. The Chinese insurance company Ping An offers a digital service called Good Doctor, which can be described as medical vending machines or one-minute clinics. The one-minute clinics are small rooms placed on the street where patients enter to connect with a virtual doctor, who offers a preliminary diagnosis in a few minutes. Then, real doctors join in to supervise the diagnosis by video conference. When the virtual visit is over, the user can easily access the prescription medicine through the integrated mini-pharmacy. This digital service enables 730.000 daily medical consultations and is a living example of how digitizing healthcare can profit our society.

The more we can collaborate and share data amongst different businesses, the better the services can be, which in turn will favour better healthcare in our society.
- Sören Meelby

The digitalization of something is not executed only to make it digital. It brings with it so many possibilities and foundations for further improvement. Big thanks to Sören for great insights from within, and another thanks to the guests for contributing with good questions and input.

Next up:

April 28th we have invited Stefan Poldrugac to talk about sorted out fabrics and its possibilities as a secondary resource. Stefan is Business Developer at SYSAV and Project leader for SIPTex - the first facility in the world to sort fabrics based on fiber. Are you interested in joining? (This talk will be held in Swedish) Register here:

Published:
April 22, 2021
Want to know more?
Get in touch with:
Melissa Ljung
Director of First Impressions
+46 704 20 11 64
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