"Every detail communicates the exclusivity, sophistication and functional performance we, and our customers, demand."
LARS PEDERSEN, PRIMARE SYSTEMS MANAGING DIRECTOR
Client: Orkla Foods Sweden
Vårt Kök is more than a café - it is a meeting point for tasty, modern food combined with food talks and happenings. Open to the public it has a central role at the HQ of Orkla Foods Sweden - the leading food company in the Nordics. We have developed the visual identity including packaging graphics and signage as well as exhibition material. The concept has its own identity as while maintaining a clear link to the Orkla brand.
Award winning napkins solutions Tork Xpressnap, designed by Zenit for SCA, is a series of premium napkin dispensers with a design language that harmonizes with high standard food service establishments. The series consists of two editions: walnut and aluminum. Both versions have a thoroughly tested user-friendly refill system which delivers only one napkin at a time, reducing paper consumption.
Client: Malmö Stad
We have created a range of trash bins that will make it easy for both sanitation workers and the general public to put the trash in the right place. The range consists of three models, all with the same structure, which creates a strong connection between them. However, they can also be individually adjusted depending on the desired features and the surrounding environment. A dozen prototypes can now be found around the city of Malmö.
USER CENTERED DESIGN
Medical design for blood analysis CellaVision® DM9600 is the result of a close partnership between our industrial designer and the technical development team at CellaVision. The client was looking for a design that would fit the user's needs and be instantly recognizable. It should also show a clear kinship with the other products in the CellaVision portfolio. The product was launched for markets globally in 2014.
LIGHT AND STRONG
Client: Binar Quick-Lift Systems Ultrahigh-strength lifting arms.
Binar Quick-Lift Systems makes lifting equipment for the industry. Along with the company’s engineers, we have developed the design for a new series of lifting arms of ultrahigh-strength steel. The arms have a lifting capacity of 50 to 300 kg and are both lighter and stronger than before. The design expresses lightness, agility and strength.
CONTROL FOR EBIKE
Compact and robust drive system for electric bicycles. The focus of the design work was to address the need for clear display assistance during the bike ride, both in rain and bright sunshine. A design concept was explored through sketches and prototypes to find a design that fits electric bicycles regardless of model, target group or user environment.
HUMAN MACHINE INTERFACE
Client: Scan Coin
The CDS9 is a complete solution for automated handling of coin and banknote transactions. The design is developed to fit well into modern banking environments and based on user requirements for a pleasant and simple system for coin deposit. The product was awarded the prestigious Red Dot Design Award in 2014 for excellent product design.
Affordable and fun to use for the young. By the motto “Your personality. Your passion. Your sewing.” the Smarter by Pfaff sewing machine was developed for the young creator who has just embarked on his/her sewing adventures. By retaining the essence of functionality and a focus on ease-of-use, we helped VSM create an entry-level machine that is easy to carry and fun to use.
PACKAGING FOR A GAMING MOUSE
The packaging design is based on the story of Mionix’s Castor optical gaming mouse being sophisticated pieces of technology, which are crafted with great knowledge of the gamer’s needs. The packaging is far from just a transportation vessel, but an important part of the Mionix experience, where the unboxing of the product strengthens the story. When closed the box look protective and solid as a brick. It opens like two mold halves, with the debossed self-assured message: “It's all about the craftsmanship”.