Strategist with an eye for the big picture

Lotta Crona works with User Insight and Marketing Strategy for business success

Strategist with an eye for the big picture

Lotta Crona works with User Insight and Marketing Strategy for business success

We are happy to welcome Lotta Crona to Zenit Design. With over twenty years experience from customer driven product development and marketing, she is our strategist. With insight and marketing skills she focus on the user experience as part of our clients business success.

Lotta has been Consumer Insight Manager at Sony Mobile for many years, involved in developing Sony Mobiles accessories, from headphones and speakers to smart watches. Before that she was Global Marketing Manager in the same company. Previous roles includes advertising agency Account Director and Marketing Director for the travel agent Destination Stockholm, building brands such as H&M, Proviva, Sydsvenskan and Stockholmskortet.

For you to get to know Lotta little better, we asked her to answer some questions.

How did you get in touch with Zenit Design?

– During my time at Sony Mobile I worked with designers from Zenit Design and always found them as creative, professional and lovely people. To be part of Zenit Design feels great, as I strongly believe that design solutions is an important strategic part of building brands today and should be built on insights that are aligned with business goals.

What do you like about being a strategist?

– During my time at Sony Mobile I worked with designers from Zenit Design and always found them as creative, professional and lovely people. To be part of Zenit Design feels great, as I strongly believe that design solutions is an important strategic part of building brands today and should be built on insights that are aligned with business goals.

What is the most enjoyable project you've worked with?

– I was part of a global team that made one of the Sony Mobile Bluetooth stereo headsets become the most sold wireless headsets in Asia and Europe. I worked with fantastic colleagues, driving product development based on insights.

Do you follow any interesting podcast you can recommend?

I like to listen to Nick Westergaard and his pod OnBrand. He is a clever marketing strategist who talks about the change that happens with people's behavior and needs in the disruptive digital world brands need to navigate in.


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